How It Works

CPV/PPV for Newbies

How does CPV advertising work? We've made it easy to understand.

CPV PPV Keyword Targeting
Keyword Targeting
Select keyword targets related to your product or service.

CPV PPV Search Terms
Terms Are Searched
A user enters relevant keywords within any search box.

CPV PPV Initiating Ads
Your Ad is Initiated
Your website will be displayed as a pop-up or an interstitial over the targeted website, driving the users directly to your website.

CPV PPV URL Targeting
Url Targeting
Select URL targets relevant to your products or services.

CPV PPV URL Visit
Urls Are Visited
A user visits a website you have targeted.

CPV PPV Advertisement
Your Ad is Initiated
Your website will be displayed as a pop-up or an interstitial over the targeted website, driving the users directly to your website.

CPV = COST PER VIEW
First: CPV stands for cost-per-view, a type of ad campaign that is usually used with pop-ups, pop-unders and interstitial advertisements. Advertisers only have to pay when their ad window appears on a user's browser. This allows for a more high impact advertising campaign.
TARGET YOUR AUDIENCE
Second: To increase the chance of revenue from your advertisements it is important to target specific keywords, URLs, countries and channels. At DirectCPV, we offer tools that suggest keywords and URLs to compliment and direct your ad campaign. It is also helpful to spend some time on search engines to understand the audience your advertisement is targeting. Remember that you can't sell steak sandwiches to vegetarians.
BID FOR KEYWORDS
Third: Once you have a list of target keywords or URLs, it's time to employ our cost-effective, self-serve bidding platform. Bidding starts at the low price of $0.015 USD for keywords and URL targets. Alternately, a more economical option is to bid on run-of-network advertising at only $0.004 USD.

COMPLETE CONTROL TO MAXIMIZE PROFITS
Fourth: You have complete control over your ad campaign, but if you have any problems with setup, our expert account managers can help you with targeting, creatives, bidding strategy, or optimization.
YOUR AD IS INITIATED
Fifth: Advertisers pay only when their advertisement is served to a unique user. If you have successfully bid on keywords or URLs, your ad will be initiated to display as a pop-up or an interstitial ad when a user visits the targeted website or searches for targeted keywords. This allows for a highly visual effect that makes advertisements more noticeable and eye-catching. Well targeted ads bring high quality traffic and more conversions.
MONEY IN THE BANK
That's it! After you bid on keywords and your ad campaign is launched, sit back and enjoy the revenue that will begin to roll in.

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How It Works

CPV/PPV for Newbies